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The process has changed
It used to be that all you needed to achieve good visability on Google was a well enhanced web page that had some "keywords" and "meta tags". However keywords and meta tags are almost irrelevant to your success. The biggest key to success is inbound marketing or off-page (SEO) Search Engine Enhancement. Internet marketing has definitely changed, so whats do you need for good internet marketing...
Backlinks
Part of internet marketing in creating inbound links to your site or "back-links". These are links from other websites that Google sees and therefore qualifies as quality links. This process is labor intensive, but the most effective means of good page rank.
Articles
One of the best ways to generate quality backlinks is to write articles and submit them to blogs, article submission companies and social netowrking forums. Since content is king when it comes to the internet
Should I buy backlinks?
For the most part we don't reccommend it unless you are sure the company you are using is reputable. To be honest, many companies will charge you a fee for backlinks, and then sale you "spamming" links which in recent months Google has begun to become aware of and you can get yourself banned from Google. Only hire seasoned and reputable link building companies or hisre a web firm like Design Cellar that can navigate that for you.
Can twitter and Facebook help me?
Actually they are good resources for building quality links, hoever they arelimited to only afew lines of text at a time, so submitting an entire article is not practical. The est use for social networking sites is to link them to your blog or webpage that contains a full article. You still get the quality backlink, but less people will click on the article since they have to perform a few steps to locate it.
As a rule we reccommend hiring a quality firm like Design Cellar to get the job done right. The money spent on a proper SEO package is insignificant comared to the results.
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