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Web Site Design Success
Design Process
The design of your web site is the first thing your site visitors will see. To ensure an effective site, you must determine who your target market is, determine what they like and don't like, and go from there. Are you trying to reach the 30 year old demographic? That will call for a certain type of design. Is your target product specific? That will require a different look and feel.
Content Updates
Once you've impressed your web site visitors with an attractive design, you must keep them coming back with updated content and functioning features. The content is what keeps people on your site for extended periods of time, and the content will play a huge role in getting them to return. Keep your web site fresh with weekly podcasts, newsletters, photo galleries, and updated news and events.
Winning Combination
Combining our design and content update services will help you succeed with your online representation and drive potential clients to your business organization or church. Because we specialize in small business and church web sites, we have developed key strategies that make your web site a powerful tool in achieving your goals.
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Graphic Design
Suppose you want to announce or sell something, or attract a particular target of potential clients. In other words, you have a message or service you wish to convey. How do you do that? If you make a poster; create a business logo, or make a computer printout, you are using a form communication called graphic design.
Graphic design is essential to a successful web site. Without a clear presentation of your organization through imagery, it very difficult to captivate your audience. We can help you visually get your message across that represents you in a powerful and effective way. |
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On-Page Search Engine Optimization (SEO)
In the world of successful web site design, nothing is more essential than search engine optimization, or SEO. The process of structuring a web page, and give it the ability to been seen by the major search engines is a skill that is not available through online site builders or do-it-yourself web programs. Only experienced web designers can structure a site properly. Although SEO is the first step, if you want to place on the 1st page of Google, Yahoo, Bing, and others, you will most likely need Search Engine Marketing (SEM). This is not talked about much, but necessary to ensure top placement. We provide SEO as a free service to all our clients. |
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Off Page Search Engine Marketing (SEM) ...the real deal to 1st page success
The most common form of 'search engine' marketing is SEO, or Search Engine Optimization. However, to rank on the top pages, you will need more than a site that is 'optimized'. 'Optimization' means exactly that - the site is optimized to be able to have search engines see your site in a search. However, that does not mean you will be on the first page. Any web site worth paying for will be SEO, which is why we offer it as a free service. However, SEO is just the foundation of search engine success. To get on the 1st page in a search requires much more, and is specific to your industry. For example if you want to place #1 on Google for the term 'used cars', simply being 'optimized' won't get the job done.
So, we offer a service we call SEM or Search Engine Marketing. This service requires us to analyze your competition, determine what search terms you need, configure XML site maps, article submissions, back linking, and many other services to get you on the top page. The process and pricing is very simple...the more competition for your search term the more time and money it will take to get your site ranked on the first page. This may seem daunting, but we have spent years using SEM and have some of the most affordable and effective SEM services on the web.
The average company spends between $6,000-$15,000 a year on phone book advertising. On average, our customers are spending about 60-80% less with the Design Cellar Web Marketing then on traditional phone book advertising, while doubling their business revenue! |
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E-Commerce
Commonly known as the ability to accept credit cards for your products or services directly from your web site. While there are many services that will allow you to accept credit cards, they typically charge a monthly service fee. We use a service that is provided through PayPal, which does not charge a monthly fee. With the ecommerce service we will create buttons and embed them into your site, as well as a build a shopping cart for your site. All of your transactions will be processed through PayPal. You can manage your PayPal account, transfer funds and send your customers invoices. Here at Design Cellar we will guide you through the setup process and integrate all the features you want into your site.
Online Giving
Using the PayPal interface, your web site visitors will be able to make purchases using a credit card or valid PayPal account. For churches and non-profit organizations, visitors can make one-time and recurring contributions to your church. |
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Media
Media can be a powerful tool in your ability to connect with your potential clients and convey the message you want. Many services in media include:
Video Media Player (perfect for churches)
Have all of your videos play right on your web site in our media player. No need for YouTube. Stream high quality video directly to your viewers, while representing your organization instead of representing YouTube.
Podcast Account Setup (great for online sermons)
We create and embed a podcast into your web site where viewers can subscribe to your podcast, download and play your audio files in iTunes.
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